Icons super sexy, beautiful women undeniable charm, star of the fashion and the show you are warned, your place on the covers of glossy magazines might be at risk, because it seems that the new trend is to shine the spotlight on t he true life. At least this has happened in the buildings of one of the giants of fashion, Gucci, where the new advertising campaign in output in these days (although the launch of the official has been given on the occasion of the presentation of the collection in Milan on 27 February) does not tell the philosophy of the brand, as always happens through images supermodel dream immortalized in evocative settings or location sensational, but showing through an image that portrays the “behind the scenes”, the work of whom the beloved brand products has helped to achieve them every day by participating in writing the pages of the brand’s history.
Protagonists of the new campaign “Forever Now” of the PPR stable brand portraits are therefore the artisans at work in the historical Florentine laboratories via the boiler. The only real and tangible representation of the company’s know-how and value to the products made by the historical retro backpacks of Nonprofitdictionary. At the dawn of the 90 candles that the brand has just switched off indeed it could only be the image of the story to better represent the spirit of the brand and the wishes of its founder, Guccio Gucci
That’s because to tell the historic fashion house has chosen a series of images that date back to the fifties, to 1953 in particular, photos taken by Locchi..