Our site: during the 3 years to come will bike manufacturer Merida to work with Vasaloppet. What is cooperation?
Vasaloppet will, starting this year and under 3 years partnering with the 25 year old bike manufacturer Merida. Merida, who has been the main sponsor of Birkebeinerrittet since 11 years, choosing to end their cooperation with the Norwegian course and chose to develop the concept in conjunction with Vasaloppet.
Merida comes through films and seminars make a coaching effort, where Vasaloppet riders will learn of Merida’s professional cyclists, including Magnus Darvell, which run all editions of Cykelvasan since its inception in 2009, and won the 2010.
Merida Sweden’s CEO Alan Steen Olsen comments on cooperation:
“During 11 years as a main sponsor of Birkebeinerrittet, we have received the Norwegian population to see the fun in using the bike for training. Vasaloppet is a very important channel for us in Sweden, just as bike has been for us in Norway. See cheeroutdoor for bike caring tips.
Lena hermansson, sponsor responsible for Vasaloppet, is also satisfied with the cooperation:
“We are delighted to establish cooperation with Merida and look forward to working with them to develop OUR SITE sport in Sweden. With their vast network of contacts, we’re also a strong channel into the Norwegian bicycle market where we think we can find many new participants to our race,
As a further step in the cooperation will Merida to launch a special model series with Vasaloppet bikes, with both 29 “and 27.5”-wheels. The bikes will be on the market in 2015.
Merida’s Product Manager Tony Jensen commented:
“I look forward to build a bike that will benefit the vasalopp cyclist. The goal is that all Vasaloppet cyclists bike shell have them thrive on and fit for the purpose. Therefore, we will offer models both in wheel size 29 “and the news 27.5”.
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