Pitti Uomo Fashion Fair

Now in January of this year was the first time in seven occasions by fashion trade fair Pitti Uomo that I not attended. Not to be there, to follow other both through social media and fashion magazines, and in this way from the side of Winter Edition gives a certain distance and time for a little reflection. Today is my thought to reflect a bit on what actually happens twice a year in the heart of Tuscany.

To begin with, I would like to start by presenting what Pitti Uomo actually is. It is a trade fair for male fashion. Originally a rather classical and mainly Italian fashion which over time broadened. It is a trade show that’s been around for decades without really been known for ordinary people. In the fortezza da basso, one of the most beautiful areas of the fair one can imagine, therefore, exhibitors in the form of brands, designers and manufacturers primarily to meet buyers from all over the world. In recent years, it has also become increasingly important for exhibitors to meet with fashion journalists, writers and bloggers to promote and spread the message about their products. In line with this, even PR people and marketers started to move closer to the fair.

One interesting thing, and that many probably associate the show with today, they are well dressed and in some cases costumed visitors caught by streetstyle photographer or and whose pictures later is spreading like wildfire on the internet and in social media.

The question is: How and when did a trade and industry trade show, which to some extent can be likened to a circus, for better or worse?

Some say it was when one of the first and perhaps the most famous photographers of “ordinary” people in town or Scott Schuman, The Sartorialist, as he is better known as, visited the fair to primarily shoot classy Italians. It put a snowball rolling and today, hundreds of professional photographers on hand to document the different style of forum for visitors. In addition to this, there are just as many, or more, known and unknown fashion bloggers like with camera/cell phone at the ready shooting frantically.

A phenomenon I noticed of late is that time really initiated, and in his own admission very creddiga, people have begun to distance themselves from the fair. Some go not there anymore and the other going there but whine a bit of spectacle one moment while they pose become used for any Japanese photographer 10 min later. It is uncertain what this whining consists in actually. Some would argue that it was not used as “pajasaktigt” for 5-6 years ago and, with this said they visited the show before the masses got wind of it. It is a classical rhetorical trick to kick down and show themselves important and initialized.

I think it is worthwhile to reflect a little bit deeper into the phenomenon that I think many aims at, just the poserandet. I can nothing about psychology and will therefore not go into confirmation needs and self-esteem. No, I want to focus on the positive.

I’m thinking like this. There are two categories of persons oversimplified mingle, shows up and becomes or wants to be photographed inside the exhibition area. I ignore most of them that are actually there on the paid work time to fill a store or department store with products, i.e. purchasers.These shoot well in passing on the style is interesting or good. However, they have nothing to gain from this directly other than any ego-boost.Instead, it is the people who have something to gain from the shoot and get attention so that shop owners, owners of brands, models, etc. A good example is Lino Ieluzzi owner of the Italian herrekiperingen Al Bazar in Milan. He stands all day, kittad from head to toe in their own products, and is photographed by myself or with someone who is doing a thumbs up (Linos hallmark). He is so well known that the PR value of that just stand there is enormous.

He sells something. It is to be congratulated. Not like the style so take two quick steps past if you are on the site or scroll ahead and you look at the pictures on the net. In this way it is with all things related to Pitti. No one will like all styles for the diverge on all sides and edges. Contrary to what everyone thinks, so is also the styles that are represented at the fair, much wider than the majority who have not visited the fair enough people associate it with a predominance of more tailored look fashion but are present, and are becoming more common with streetwear and a little more casual styles, and a hybrid between all these. Therefore, I believe that there is something for everyone (almost) and the inspiration we can get from these visitors is immense. Then I think personally that there is something charming and fair in that the “models” and motivators are normal people with a genuine style and not lined up and clothed models with perfect bodies.

If you then look at the other category of people who are out there and mingle a greater part of the time it is modeentusiaster and often bloggers or anyone with a fashion company that has just been started, and to network. This category is perhaps the one that will take most beating when understand-sig-Paar and internet trolls comments on the show. You hear things like that they are dressed up, pajasaktiga and peacocks. Personally I think it is sad with negative comments. These are people with a strong interest and commitment when it comes to fashion and style and who deserves respect although their look is not identical to what I prefer. Then shall we also say that this fair has become a meeting place for individuals who maybe coming from a city or country where there are relatively few with the same interest to vent, discuss and interact with by Pitti Uomo and social media brought these people together and getting two times a year, spending time with peers, and for many to experience this year’s perhaps funniest weeks. I find it difficult to be negative towards this. On a personal level, so too have fair led to friendships with people from all over the world and many good friends. There are people from Edinborough, Melbourne, South Korea, Tokyo, New York, Berlin, Amsterdam, etc. This has meant that with each trip abroad, there is almost always something familiar to have lunch with and talk tailor-made fashion or shoes with.

The reviews will continue to be many on the show. I want to focus on the positive, the inspiration is there, the huge knowledge which twice a year brings together in one place. I am convinced that the fashion we follow today’s got a hefty boost and using just the phenomenon of Pitti Uomo and it can never be bad.

Gallery

Fashion: Fair Pitti Uomo 2017 in Florence

Fashion: Fair Pitti Uomo 2017 in Florence

Source: www.wheremilan.com

Pitti Uomo Fair 2014

Pitti Uomo Fair 2014

Source: philippeperzi.com

Pitti Uomo, beyond the concept of fair and fashion week …

Pitti Uomo, beyond the concept of fair and fashion week ...

Source: www.pittimmagine.com

Pediwear News: Visit to Pitti Uomo Fashion Fair, Florence …

Pediwear News: Visit to Pitti Uomo Fashion Fair, Florence ...

Source: www.pediwear.co.uk

Pitti Uomo 2018: Street Style Direct From The Florence …

Pitti Uomo 2018: Street Style Direct From The Florence ...

Source: theupsider.com.au

Street Style Fashion Fair Pitti Uomo Stock Photo (Edit Now …

Street Style Fashion Fair Pitti Uomo Stock Photo (Edit Now ...

Source: www.shutterstock.com

Street style at fashion fair Pitti uomo, Florence January …

Street style at fashion fair Pitti uomo, Florence January ...

Source: depositphotos.com

Pitti Uomo 2018: Street Style Direct From The Florence …

Pitti Uomo 2018: Street Style Direct From The Florence ...

Source: theupsider.com.au

Man on Pitti uomo 87 fashion fair in Florence, Italy …

Man on Pitti uomo 87 fashion fair in Florence, Italy ...

Source: depositphotos.com

MIKE KAGEE FASHION BLOG : THE BEST STREET STYLE LOOKS AT …

MIKE KAGEE FASHION BLOG : THE BEST STREET STYLE LOOKS AT ...

Source: stylediary1.blogspot.com

Pitti Uomo Highlights

Pitti Uomo Highlights

Source: www.lineapelle-fair.it

Pitti Uomo 2018: Street Style Direct From The Florence …

Pitti Uomo 2018: Street Style Direct From The Florence ...

Source: theupsider.com.au

great inspiration

great inspiration

Source: www.chairmelotte.com

111 best Pitti Uomo images on Pinterest

111 best Pitti Uomo images on Pinterest

Source: www.pinterest.com

great inspiration

great inspiration

Source: www.chairmelotte.com

Pitti Immagine Uomo

Pitti Immagine Uomo

Source: made-to-measure-suits.bgfashion.net

Street style at fashion fair Pitti uomo, Florence January …

Street style at fashion fair Pitti uomo, Florence January ...

Source: depositphotos.com

Peacock Parade

Peacock Parade

Source: www.mensstyle.com.au

Pitti Uomo 92: tutte le novità della prossima edizione

Pitti Uomo 92: tutte le novità della prossima edizione

Source: www.vanityfair.it

Pitti Uomo Design Fair

Pitti Uomo Design Fair

Source: www.incorporatewear.co.uk