Out with expensive phones like the iPhone 5 and Galaxy S4. Smartphones to budget is a huge growth area.
There is great focus and attention when launching top models like the iPhone 5, Samsung Galaxy S4 or HTC One, but in the future, the producers, probably also bet more on the low-cost segment, when there is great growth.
Even in Denmark can be seen that people who have not wanted a smartphone, yet can be lured, if the price is lower. It writes our site.
Smartphones below 1,500 dollars will, according to ABI Research, sell well in the future. It is expected that the sale will go from 259 million units this year to 788 million packs in 2018.
Between class and topprodukter in the same period will only grow from 635 million to 925 million units.
Manufacturers are very aware of the fact that the cheap market expanded from to constitute 28 percent of sales today, to 46 percent for quite a few years.
Nokia rates quite hard on cheap smartphones in Lumia-category. But also Samsung, Sony and LG offers into this category.