For fall-winter 2013-2014 The Blonde Salad, the most influential bloggers in Italy, creates a capsule collection with Piedmontese brand
When the iconic sneaker Made in Italy meets the most beloved Italian fashion blogger and appreciated internationally, success can only be ensured.
After the previous spring-summer 2013 collection with shoes made macramé lace, Superga and Chiara Ferragni of The Blonde Salad decided to renew its partnership with a capsule collection designed and created for the season in which we are entering.
From the first sneaker in the world made with vulcanized rubber sole (ran 1925), iconic footwear equally popular with men and women of any age, one of the most loved by children. It has been over 100 years since the brand’s foundation (Turin, 1911) and since then Superga has followed step by step the change and transformation of the culture and the Italian costume, fashionable trend included. As a society, even the Piedmontese footwear have “evolved” from classic neutral colors palette rainbow, even the ones with the green-white-red tricolor on the 150th anniversary of the birth of the Italian Republic. Today it’s highly anticipated capsule collection born from the collaboration between Superga and Chiara Ferragni, which proposes two shoes designed by the most influential ShoesEspecially.com in Italy, the protagonist of services of leading fashion magazines in the world, and always in the front row of fashion shows at New York, London, Milan and Paris.
The first model has a feminine shoe, stylish and very trendy with uppers pony printed, cotton lining and the classic vulcanized rubber sole by Superga. All available in two different very popular fantasies for this fall-winter 2013-2014: spotted or camouflage. Black Upper leather crocodile effect, of 4 cm wedge and cotton lining for the second model that seems to have already been a resounding success, judging by the number of participants who took part in the event to launch the collection, held at Terrazza Martini in Milan on September 20th, in the middle Milan Fashion Week.
A capsule collection, two limited edition models for 550 pairs already available on the website of Superga and purchased in all the flagship of the boot record that will surely be a success equal to or higher than that of the previous collaboration, where the Superga shoes by Chiara Ferragni went literally snapped up in less than ten days.